I’m not one to remain quiet about local success stories, as I think they should be celebrated. Local woodfire manufacturer, Firenzo, is no exception.
Tackling challenges head on has been the key to their success – not only have they had to battle it with the advent of heat pumps, but there has been the central government drive to reduce carbon emissions, requiring a whole new level of compliance.
Despite attempts by the industry, no one had been successful in developing an insert wetback fire that was emission compliant, whilst still meeting the energy efficiency and heat-output standards.
For the team at Firenzo, this was red rag to a bull. These guys take design and innovation seriously, and having an in-house testing laboratory meant they were able to embark on a quest of cracking this challenge. The upshot is that they now boast New Zealand’s only emission-compliant insert wetback fire.
Proud of this achievement, Firenzo engaged Tank to develop a campaign that tapped into the demand that existed among those faced with having to give up their wetbacks in order to comply. The billboard creative is currently appearing in prominent sites throughout central Christchurch – one of the first areas in New Zealand to be subject to the new regulations.